Alex Cano

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Senior Brand Designer
Based in Mexico
+52 5543841344

acano.n@outlook.com
@alexcano_d
linkedin.com/in/alexcanod

About Me
I’m Alex Cano, a brand designer with 9 years of experience specializing in visual identity, packaging, and art direction. I turn strategy into concepts and visual systems that give brands a clear, distinctive, and cohesive presence.

My background spans global brand consultancy, specialized branding and packaging agencies, and direct collaborations with brands and entrepreneurs. I’ve worked across food and beverage, personal and home care, health and wellness, pharmaceuticals, fitness, and lifestyle.

My approach combines conceptual thinking, creative direction, and a strong commitment to craft. From initial concept to final execution, I collaborate with and guide multidisciplinary teams to ensure every design decision serves a strategic purpose and translates into compelling visual work.

Bringing identity and packaging projects through to implementation has given me a practical understanding of how brands live and function in different contexts. That experience shapes the way I design: connecting strategy, identity, and execution to build systems that retain their character across every touchpoint while remaining flexible enough to evolve.

Core Competencies
Strategic Brand Thinking · Concept Development · Visual Identity Systems · Creative Direction · Art Direction · Integrated Brand Experiences · Cross-functional Collaboration

Techinical Skills
Adobe Creative Suite (Advanced) · Figma (Intermediate) · Generative AI (Advanced) · Image Retouching · Photography · Art Direction · Filmmaking · Motion Design · Video Editing

Professional Experience
Landor
Senior Brand Designer
Regional Team / Across Cincinnati, Chicago, New York, San Francisco and Mexico
Aug 2022 – Present

Minu-Fintech
UX Senior Designer
Mexico City
Feb 2022 – Jun 2022

Beyondit
Senior Brand Designer
Mexico City
Jan 2020 – Feb 2022

Foic Lecanda
Mid Designer
Mexico City
Jan 2020 – Feb 2022

Design Bureau
Junior Designer
Mexico City
March 2017 – Nov 2019

Education
UNIR
Master UX
Madrid, Spain
Nov 2021 – April 2022

UDLAP
Bachelor's Degree in
Visual Information Design
Puebla, Mx.
Aug 2013 – May 2017
Professional License:
11132068

Figma Workshop
Mexico, City
2023

Visual Information Design
Workshop for Graphic Design Students
UAM Mexico, City
2021

Design Thinking Course
UDLAP, Puebla, Mexico City
2021

Diploma course C4D
Mexico, City
2019

Languages
Spanish (Native)
English Mid- Advanced